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Marketing and Smart Technologies : Proceedings of ICMarkTech 2020 - Álvaro Rocha

Marketing and Smart Technologies

Proceedings of ICMarkTech 2020

By: Álvaro Rocha (Editor), José Luís Reis (Editor), Marc K. Peter (Editor), Ricardo Cayolla (Editor), Zorica Bogdanovi? (Editor)

eText | 9 March 2021

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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