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Market Intelligence : Market Research in Practice - Martin Callingham

Market Intelligence

By: Martin Callingham

Paperback | 30 March 2004 | Edition Number 1

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In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research.

In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.
Industry Reviews
"This book will be valuable for everyone in research, whether buyers or sellers An unusual, thoughtful and constructive overview of the market and social research world, primarily from the client point of view." * Research *

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Market Research In Practice

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