Managing Media Work

Preface
Managing Media Work - Mark Deuze
SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES
Media Management Theory and Practice - Bozena Mierzejewska
The Management of the Creative Industries: from Content to Context - Chris Bilton
Managing Strategy and Maximizing Innovation in Media Organizations - Lucy Kung
SECTION II: MEDIA WORK, POLICY AND ECONOMICS
New Media Policies - Terry Flew
Global Deregulation and Media Corporations - Philip Napoli
The International Division of Cultural Labor - Toby Miller
SECTION III: MEDIA PROFESSIONS
Journalism in a Network - Jane Singer
Atypical Newswork, Atypical Media Management - Mark Deuze and Leopoldina Fortunati
On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations - Pablo Boczkowski
Understanding Multinational Media Management - Tim Marjoribanks
The Organization of Film and Television Production - Keith Randle
Producing Filmed Entertainment - Alisa Perren
New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve - Charles Davis
Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media - Susan Christopherson
Advertising: Structure, Agency or Agencement? - Liz McFall
From Full-Service Agency to 3-D Marketing Consultants: 'Creativity' and Organizational Change in Advertising - Sean Nixon
Advertising Management and Professional Identity in the Digital Age - Chris Hackley and Amy Rungpaka Tiwsakul
Managing Global Public Relations in the New Media Environment - Marina Vujnovic and Dean Kruckeberg
The Culture of Gamework - Aphra Kerr
Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era - Eric Harvey
"Life is a pitch": Managing the Self in New Media Work - Rosalind Gill
SECTION IV: FUTURE PERSPECTIVES
Managing Media Companies through the Digital Transition - Annet Aris
Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides - Geert Lovink and Ned Rossiter