Managing Digital Transformation

Understanding the Strategic Process

By: Andreas Hinterhuber (Editor), Tiziano Vescovi (Editor), Francesca Checchinato (Editor)

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Paperback | 11 December 2025 | Edition Number 2

At a Glance

Paperback
320 Pages

Dimensions(cm)
24.41 x 16.99 x 1.7

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Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.

Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino's Pizza, Deutsche Bahn, L'Oreal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer, and emerging technologies such as AI.

An expert-led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.

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