Managerial Economics for Decision Making

By: John Adams, Linda Juleff

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Paperback | 13 March 2003 | Edition Number 1

At a Glance

Paperback
360 Pages

Dimensions(cm)
25.4 x 19.05 x 1.91

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This volume is a useful text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimizes the use for maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning.

Industry Reviews

'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement

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