AI tools make it easier than ever to start writing. But it's still your job as a smart business owner to understand what good copy and web design look like to make sure the words and layouts you end up with on your site will resonate with your prospects and help grow your business.
This is the second book in the "Making Your Website Work" series, created after the first volume received tons of positive feedback from readers who kept coming back to it for practical website advice.
WHAT IS IT ABOUT?
? It does NOT teach you every copywriting formula, make you memorize design rules, or ramble about theory.
?? Instead, it dives into real website problems that service providers—freelancers and big companies alike—actually face, and shows you how to fix them with practical tips.
? Among other things, you'll learn:
?The #1 thing on your website you need to fix ASAP
?How to spot (and fix) a weak unique value proposition
?A 60-second change that turns your copy from "meh" to "wow"
?How to tell if your web page needs to be redesigned
?A fail-proof way to give your message a solid structure
WHO IS IT FOR?
? BUSINESS OWNERS who take care of their website THEMSELVES. You'll learn how to write better copy and how to make sure that your design doesn't kill your message.
? BUSINESS OWNERS who are planning to get SOMEONE to create their website for them, be it a human copywriter, a web designer agency, or a generative AI tool like ChatGPT. You'll learn how to spot ineffective copy and sloppy design and how to give your human and/or robot helper clear instructions to improve it so your website actually converts.
?COPYWRITERS who want to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.
? WEB DESIGNERS who want to design not only pretty websites but also websites that convert.
