Making It Happen

Turning Good Ideas Into Great Results

By: Peter Sheahan

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Paperback | 5 April 2011

At a Glance

Paperback
324 Pages

Dimensions(cm)
21.59 x 14.61 x 2.54

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$53.75

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The world is not short of ideas, but it is short of people who know how to carry them out. "Making It Happen" unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers’ behavior, break through mental barriers and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your good ideas into great results.

Peter Sheahan has a reputation for making it happen fast. By 30, he had established two international multimillion-dollar consulting practices and authored five books, including the bestsellers “Generation Y” and “Fl!p.” Let him share with you the strategies that make Google, BMW and Goldman Sachs his clients.

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Self-Help, Personal Development & Practical Advice Advice on Careers & Achieving Success Business Strategy

Introduction: So Now What?	p. 1
Packaging	p. 9
The Way The World Really Works	p. 11
The Evolution of a Great Idea	p. 21
Building a Better Offer	p. 29
Positioning	p. 43
The Blue-Flame Principle	p. 45
Being Sharp	p. 56
Establishing a Compelling Need	p. 80
Moving The Market	p. 101
Influence	p. 125
Stories and Stuff: Positioning 2.0	p. 127
The Buyer	p. 140
The Seller	p. 182
The Sale	p. 216
Acceleration	p. 229
Creating Leverage	p. 231
Getting Scale	p. 242
Building Platform	p. 253
Reinvention	p. 263
You Never Really ôMake Itö	p. 265
Staging Your Revolution (Or Evolution)	p. 275
Conclusion: Go and Make it Happen	p. 287
Acknowledgments	p. 290
Works Cited	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

Making It Happen

Turning Good Ideas Into Great Results

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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