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Majority and Minority Influence : Societal Meaning and Cognitive Elaboration - Stamos Papastamou

Majority and Minority Influence

Societal Meaning and Cognitive Elaboration

By: Stamos Papastamou (Editor), Antonis Gardikiotis (Editor), Gerasimos Prodromitis (Editor)

eText | 7 April 2017 | Edition Number 1

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Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence.

The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people's thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes:

  • Social vs. cognitive processes of social influence: cooperation vs. antagonism
  • Majority and minority influence: a singular or a dual socio-psychological process?
  • Conversion vs appropriation of minority ideas
  • Different meta-theoretical considerations underlying social influence research

New avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions.

By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.

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Published: 19th April 2017

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