MacroWikinomics

New Solutions for a Connected Planet

By: Don Tapscott

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eBook | 1 October 2010

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300 Pages

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The sequel to the international #1 bestseller, Wikinomics.

Wikinomics showed how mass collaboration was changing businesses around the world.

MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy.

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

LONGLISTED FOR THE 2010 FT AND GOLDMAN SACHS BOOK AWARDS

Industry Reviews

A masterpiece. An iconic and defining book for our time. MacroWikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Take heart and take heed. Technology has shrunk the world so we can grow it anew. And the seeds are all in here.