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MacMillan Master : Bloomsbury Master Series - Tim Jackson

MacMillan Master

By: Tim Jackson, David Shaw

Paperback | 22 December 2008 | Edition Number 2008

At a Glance

Paperback
240 Pages

Dimensions(cm)
2.2 x 15.7 x 23.7

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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You Can Find This Book In

Non-Fiction Industry & Industrial Studies Manufacturing Industries Textile Industries Service Industries Fashion & Beauty Industries Business & Management Sales & Marketing Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Communication Studies Distributive Industries

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