Looking Out, Looking In

By: Ronald Adler, Russell Proctor II

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Paperback | 1 January 2016 | Edition Number 15

At a Glance

Paperback
448 Pages

Edition Type
Revised

Dimensions(cm)
20.4 x 25.3 x 1.5

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Published: 6th December 2022

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A longtime favorite with millions of students and instructors, LOOKING OUT, LOOKING IN, 15th Edition maintains its market-leading tradition of linking the latest research and theory to readers' everyday lives. Its user-friendly approach motivates students to learn and apply communication principles in both personal relationships and on the job. Expanded emphasis on social media includes an all-new chapter devoted to the role of mediated communication in interpersonal relationships as well as integrated coverage throughout the book. Diverse examples, new readings, compelling cartoons, lively photos, and popular culture references bring principles to life. Thought-provoking prompts in every section help enhance understanding. Hands-on activities help students put what they learn into action. The result: greater student engagement and success.

Industry Reviews

"I REALLY like this chapter [new Chapter 2 Interpersonal Communication and Social Media]. It is by far one of the best and most relevant writings on social media research I have seen and I would be excited about the possibility of including it in my curriculum."
"The text is engaging and students repeatedly tell me that it is the only--or one of the only textbooks they plan on keeping."

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