Lights, Camera, Impact

Storytelling, Branding, and Production Tips for Engaging Corporate Videos

By: Tony Gnau

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Paperback | 15 November 2022

At a Glance

Paperback
170 Pages

Dimensions(cm)
6.5 x 3.5 x 1

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$24.19

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Uncover and reveal your company's stories to create great results-using corporate videos.

Whether you are in marketing or internal communications, it's crucial to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?

Three-time Emmy Award-winner Tony Gnau wrote Lights, Camera, Impact to help you produce better videos that get your message across every time. Make every video-production dollar count with his short storytelling tips for digital marketing and internal communication professionals. You'll learn DIY shooting suggestions for work you do without the video pros. This guide gives you the insights from top thought leaders in corporate communication in order to create a solid video-marketing plan.

You'll discover

The core videos for video marketing success, including "About Us" videos.
The best marketing strategy to ensure customers watch videos and take action.
What to do before and after video production is complete to maximize results.
How to add music for impact and making the most of client testimonials.
When a DIY video is the best media choice, like when your audience opposes big companies or you're a small business.

Whether you're making a DIY video inside your company or hiring a production company to create it, Lights, Camera, Impact will enhance your video skills so you'll be certain your messages are hitting home. Get your copy today!

Industry Reviews

Finally, a clear-headed and achievable system for making better company videos. Lights, Camera, Impact is indispensable for today's content marketers!

-Jay Baer, author of Youtility - Why Smart Marketing is About Help not Hype

Video content has become a must for marketers to engage customers and build trust. Tony Gnau's book provides clear and actionable guidance on creating both a plan and great content.

-Stephanie Stahl, General Manager, Content Marketing Institute, Informa

EVERYBODY wants to do video. Almost NOBODY does it right. Tony's amazing guide will help.

-Joe Pulizzi, Author, Content Inc. and Founder, The Tilt

If you're fully on the video train, you will glean lots of great information and tips. Get yourself a copy of Lights, Camera, Impact now.

-Gini Dietrich, Founder and Author, Spin Sucks

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