Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile.
Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right.
In this guide, you'll:
Learn what true library marketing is, and what itâs not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library
You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a âlibraryâ brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials.
Library Marketing Basics will show that you donât need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Industry Reviews
Polger (College of Staten Island, CUNY) provides a comprehensive overview of library marketing. He walks librarians through the process of identifying a target audience, conducting market research, creating a marketing plan, and undertaking a whole suite of activities to carry out that plan. Examples pulled from successful library marketing practices illustrate how Polger's advice looks when applied to real-life situations. Polger follows his own advice regarding information organization: he divides chapters into short sections with clear headings, a format that makes navigating the information on a specific task or campaign easy. The effort to include all library types. . . draws attention to the transferability of approaches across academic, public, and special-library marketing. This practical book is also a reminder that anything from a retweet to library furniture plays a role in marketing the library. This volume will be valuable for professionals taking on the task of marketing for the first time and for students in library and information science marketing courses. Summing Up: Recommended. Graduate students, faculty, and professionals.
