Learning From Winners
How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
By: Raymond Pettit
eText | 27 August 2007 | Edition Number 1
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ISBN: 9781136676765
ISBN-10: 1136676767
Published: 27th August 2007
Format: ePUB
Language: English
Number of Pages: 200
Publisher: Taylor & Francis
Edition Number: 1
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This product is categorised by
- Non-FictionBusiness & ManagementSales & MarketingSales & Marketing Advertising
- Non-FictionBusiness & ManagementSales & MarketingMarket Research
- Non-FictionPsychologyPsychological Theory, Systems, Schools of Thought & Viewpoints
- Non-FictionPsychologyOccupational & Industrial Psychology
- Non-FictionHistory
- Non-FictionSociety & CultureMedia StudiesAdvertising & Society