Leading The Learning Revolution

The Expert's Guide To Capitalizing On The Exploding Lifelong Education Market

By: Jeff Cobb

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Hardcover | 4 January 2013 | Edition Number 1

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Hardcover
240 Pages

Age
18+

Dimensions(cm)
24.13 x 15.88 x 2.54

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The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entrepreneur and adviser. In this book, he explains how to tap into this growing market, which rewards the most forward-thinking training firms, professional associates, continuing education programs, and entrepreneurial speakers and consultants. Leading the Learning Revolution also showcases how to use technology to create high-impact learning opportunities, how to develop content that is faster and better than the competition's, how to convert prospects to customers by building connections, and how you can benefit from the bottom-line results of the multibillion-dollar lifelong learning business. With more than sixty million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more the opportunities are endless for individuals, companies, and organizations in the education business. But this means there's also more competition than ever--and it's not uncommon for newcomers to topple the old guard. Learn how to keep pace with the need for instantly accessible learning materials and flexible delivery methods, discover new ways to help your students experience community and connection, and become a leader in your market. Leading the Learning Revolution provides a complete guide to starting or advancing an online education business that will put you in the forefront of your field.

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Non-Fiction Education Careers Guidance Industrial or Vocational Training Business & Management Entrepreneurship / Start-ups Management & Management Techniques Adult Education Industry & Industrial Studies Sales & Marketing Business Strategy

Acknowledgments	p. xi
Introduction: Your Opportunity, Should You Choose to Accept It	p. 1
Are You a Revolutionary?	p. 5
The New Learning Landscape	p. 9
The Learning Economy	p. 10
From Remedial Education to Learning	p. 14
Five Tech Transformations	p. 16
Mind Matters	p. 22
Generational Bookends	p. 24
The Sum of the Parts	p. 26
Finding and Understanding Your Lifelong Market	p. 29
Who Are Your Potential Fans?	p. 31
Broad Strokes with Search	p. 35
Tune In and Listen	p. 41
To Learn More, Ask	p. 48
Test to Succeed	p. 51
A Word of Caution	p. 61
Business Models for the New Learning Landscape	p. 63
The P2 Community Model	p. 66
The Flipped Model	p. 73
The Virtual Conference Model	p. 76
The Massive Model	p. 81
Standing Out and Delivering Value	p. 87
Positioning and Differentiation	p. 87
The Value Continuum	p. 98
Versions and Derivatives	p. 101
Pricing	p. 102
Learning by Design	p. 105
Integrating Learning and Business Objectives	p. 106
Seven Rules to Teach and Facilitate By	p. 108
Everyone, Everywhere, Always Learning	p. 116
The Social-Mobile Shift	p. 118
Terms of Engagement	p. 123
Tools and Competencies	p. 129
Manage a Home Base	p. 130
Shoot and Edit Digital Video	p. 132
Record a Screencast	p. 133
Capture and Edit Audio	p. 134
Do Basic Image Editing	p. 136
Host a Webinar or Webcast	p. 137
Create Nicely Formatted Documents	p. 141
More Sophisticated Tools	p. 142
Sourcing and Outsourcing	p. 147
Cultivating the Content-Context Habit	p. 151
Staying Tuned In	p. 152
Curating Value	p. 154
Conducting Rapid Research	p. 156
Interviewing	p. 162
Writing It Together	p. 164
Promoting and Converting	p. 169
From Attention to Action	p. 170
Tools of the Trade	p. 173
Search	p. 178
Social Tools	p. 183
Video	p. 186
Converting with Landing Pages	p. 187
The Best Laid Plans: Executing, Measuring, Innovating	p. 193
The Beta Mentality	p. 194
The Dabbler's Downfall	p. 196
Measuring-and Learning-As You Go	p. 198
Evaluating Impact	p. 200
From Impact to Innovation	p. 203
Taking It to the Next Level: Leading Learning	p. 207
From Catalog to Platform	p. 207
Shifting Power to Learners	p. 209
Leading Learning, Leading Change	p. 214
Appendix: Creating an Action Plan	p. 217
Fully Understand Your Market	p. 217
Determine Your Business Model and Positioning	p. 218
Design and Develop Learning Experiences	p. 219
Stay Connected, Promote, and Convert	p. 220
Execute for Impact and Change	p. 221
Index	p. 223
Table of Contents provided by Ingram. All Rights Reserved.

Leading The Learning Revolution

The Expert's Guide To Capitalizing On The Exploding Lifelong Education Market

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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