Kodachrome

Name: Kodachrome
Brand: Chin Music Press Inc.
Price: 44.75 AUD
Availability: PreOrder

It Started with Two Guys Named Leo

By: Allan Weitz

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Hardcover | 21 April 2026

At a Glance

Format
Hardcover

Dimensions(cm)
25.4 x 17.7 x 1.9

Hardcover

RRP $44.99

$44.75

or 4 interest-free payments of $11.19 with

Available: 21st April 2026

Preorder. Will ship when available.

Kodachrome: How Two Guys Named Leo Changed Photography is more than a photography book. It's also the perfect book for students of advertising and marketing.

Through the use of 70 years of print advertising, Kodachrome: How Two Guys Named Leo Changed Photography shows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades.

Kodachrome: How Two Guys Named Leo Changed Photography is also a book for students of pop culture. What other film has a Paul Simon hit song, a major motion picture, and a state park named after it? This book is chock full of these and other nuggets of pop culture.

The book features a chapter about Kodachrome esoterica. The Kodachrome name has appeared on a huge assortment of merchandise, and the book devotes an entire chapter to the subject.

Though out of production for years, the name Kodachrome is even recognized by a generation whose entire experience of photography is through their smartphones. A box of donuts says they'll be interested in this book too!

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