Key Concepts

By: Alan Charlesworth

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Paperback | 22 March 2007 | Edition Number 1

At a Glance

Paperback
328 Pages

Dimensions(cm)
21.6 x 13.8 x 1.91

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Presented from a business, rather than information technology perspective, Key Concepts in e-Commerce covers not only the significant commercial models, applications and practices, but also simplifies the relevant technical terms and addresses those pertinent societal terms that will help readers to understand the environment in which e-commerce operates. Utilizing academic research, empirical knowledge and practical experience, Key Concepts in e-Commerce is an essential offline guide to the world of online business.

Industry Reviews

'No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK 'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UK

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