| Acknowledgments | p. ix |
| Introduction | p. 3 |
| Canada's World-Leading University System: Image versus Reality | p. 3 |
| Who Should Read This Book? | p. 13 |
| Troubles in Paradise | p. 16 |
| The Disengaged Student | p. 16 |
| Higher Expectations, Lower Effort | p. 19 |
| Credentialism and Grade Inflation | p. 24 |
| Credentialism and Academic Disengagement | p. 30 |
| Roots of Student Disengagement | p. 37 |
| The New Functions of Higher Education | p. 39 |
| Sorting, Weeding, and Cooling | p. 41 |
| The Obsession with High Grades: Grade Inflation Up Close | p. 44 |
| Conclusion | p. 54 |
| The Professor as Reluctant Gatekeeper | p. 57 |
| How the New Functions Have Affected the Interpersonal Dynamics of Teaching and Learning: Faculty Disengagement | p. 58 |
| The Growth of Education as a Business | p. 64 |
| Life in the Credential Mart | p. 67 |
| Deskilling of the Professoriate | p. 67 |
| The Cult of Self-esteem and Other Sources of the Sense of Entitlement | p. 69 |
| Learning to Live with Student Disengagement | p. 71 |
| Awareness of the Issues: Sliding Standards | p. 72 |
| Perceptions of Student Engagement: Institutionalized Indifference | p. 75 |
| The Downward Spiral: The New Normal | p. 78 |
| Job Satisfaction and Job Stress: Being Thick-Skinned | p. 81 |
| Student Evaluations: Necessary Evils? | p. 83 |
| Sharing the Blame | p. 90 |
| Conclusion: Higher Education as a Big Business | p. 94 |
| The Student as a Reluctant Intellectual | p. 96 |
| The Hazardous Passage to Adulthood | p. 97 |
| The Millennial Generation | p. 101 |
| The Gamut of Student Engagement | p. 104 |
| Voices of Disengagement | p. 108 |
| Student Empowerment | p. 114 |
| The Retreat of Faculty | p. 115 |
| Grade Inflation and the Democratization of Education | p. 116 |
| Education as a Commodity | p. 120 |
| Standards and Criteria | p. 121 |
| Edubusiness: University as Corporation | p. 123 |
| Conclusion: System Failure of Students | p. 126 |
| Parents as Investors and Managers: The Bank of Mom and Dad (BMD) | p. 127 |
| Education as an Investment | p. 127 |
| Setting the Right Goals | p. 128 |
| Estimating Costs | p. 131 |
| Baby Boomer Parents and the Experiences of Their Children | p. 134 |
| The Mini-Me and the Helicopter Parent | p. 138 |
| In Defence of the Helicopter Parent | p. 139 |
| How Parents Influence and Support Their Children | p. 140 |
| Aspirations | p. 141 |
| Finances: The Bottom Line | p. 146 |
| Conclusion | p. 149 |
| Policy Implications: So What Is University Good For? What Is Added beyond Alternatives? | p. 150 |
| Credentialism Revisited: A Brief History | p. 151 |
| You Can Lead Them to Water, but... | p. 151 |
| Grade Inflation Revisited: Underlying Causes | p. 156 |
| The Science of Grade Inflation and the Route to Reform | p. 162 |
| The University Graduate Revisited: What Is Added beyond Other Trajectories to the Workplace and Adulthood? | p. 167 |
| Show Me the Numbers: What Science Says about the High End of Benefits of Higher Education | p. 171 |
| Monetary Rates of Return | p. 171 |
| Looking beyond Statistical Averages: What Science Says about the Low End of the Benefits of the University Education | p. 174 |
| Underemployment Revisited | p. 174 |
| The Accessibility Issue | p. 177 |
| The Relative Merits of Soft and Hard Sorting Systems: Dealing with Accessibility | p. 179 |
| Conclusion: The Idea of the University - Education versus Training | p. 183 |
| Appendix | |
| Methodological Considerations | p. 189 |
| Defining and Measuring Grade Inflation | p. 193 |
| Notes | p. 201 |
| Index | p. 245 |
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