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High School NIL : A Practical Guide to Name, Image, and Likeness in High School Sports - Troy A Rutter

High School NIL

A Practical Guide to Name, Image, and Likeness in High School Sports

By: Troy A Rutter

Paperback | 2 June 2026

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The world of Name, Image, and Likeness (NIL) is changing fast-and for families, it can feel overwhelming.

In High School NIL: A Practical Guide, you'll get a clear, grounded roadmap for navigating NIL the right way-from the first conversation to the decisions that shape long-term opportunities.

This book breaks down:

  • What NIL is (and what it isn't)
  • The role of boosters, collectives, and school policies
  • How recruiting and NIL really intersect
  • The risks families don't always see coming
  • What actually moves the needle for long-term success

Written from a coach and educator's perspective, this guide cuts through hype and focuses on what truly matters: development, fit, and doing things the right way.

If you're a parent, athlete, or coach trying to make sense of NIL without losing perspective, this book will help you move forward with clarity and confidence.

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