It Only Takes One

How to Create the Right Idea--And Then Make It Happen

By: John Emmerling

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Paperback | 8 October 2016

At a Glance

Paperback
208 Pages

Dimensions(cm)
20.3 x 13.0 x 1.8

Paperback

$35.99

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“A lively and informative account of the creative process and how it works by someone who obviously knows.” —George Plimpton, editor of The Paris Review

“Finally, a GPS for finding your great ideas.” —Mike Slosberg, cofounder of Digitas

The ability to turn a good idea into a great reality is a vital ingredient in achieving success. In It Only Takes One, John Emmerling offers an innovative, exciting, and proven method for taking your idea from a first faint flash to a fabulous finish. In this remarkable book, filled with exercises, charming cartoons, and quizzes, Emmerling explains the six steps of his incredible effective S.T.R.I.K.E. process. With chapters on salesmanship, enthusiasm, chutzpah, and much more, It Only Takes One provides you with the creative power you need to strike it big on the road to success.

Industry Reviews

"John Emmerling suggests that you S.T.R.I.K.E. a creative blow at your competitors. His idea-making system may turn out to be the business world equivalent of a Stealth bomber."--Jerry Della Femina, founder of Della Femina Advertising "Ideas--original, salable, stimulating, amusing ideas--seem simply to pour out of John Emmerling's head. He has captured the essence of how he works in this new book, and you don't need a Harvard MBA to benefit from it." --Gael Greene, restaurant critic "Emmerling's six-step process is a six-ring circus of idea making." --Paul Binder, founder of Big Apple Circus "John Emmerling is a one-man idea factory. He sparks ideas, he writes and illustrates his ideas, and he understands what it takes to make ideas happen." --Kenneth Roman, former CEO of Ogilvy & Mather Worldwide

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