Introduction to Public Relations

Name: Introduction to Public Relations
Brand: Pearson Education Limited
Price: 102.75 AUD
Availability: BackOrder

By: Sue Wolstenholme

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Paperback | 9 May 2013 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
26.5 x 19.5 x 1.0

Paperback

RRP $108.10

$102.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality.

This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

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