Introduction to Graphic Design Methodologies and Processes

Understanding Theory and Application

By: John Bowers

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Paperback | 3 January 2011 | Edition Number 1

At a Glance

Paperback
144 Pages

Dimensions(cm)
23.11 x 18.8 x 1.02

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A concise, visually based introduction to graphic design methodologies

Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes:

Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages
Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participantsâ"a transformative trend for design professionals
Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender

As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsibleâ"and inspiring.

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