Into the Metaverse

An illuminating insight into the Metaverse and how it is increasingly playing a major role in business, technology and society

The Metaverse is broadly understood as the successor to today's internet, which involves countless interoperable and persistent virtual worlds, and is becoming increasingly integrated into the physical world, thereby creating a new medium and economy for work, business, entertainment, and innovation.

Into the Metaverse is the first essential guide to understanding this ground-breaking platform and the opportunities it presents from a business perspective. Cathy Hackl draws upon her vast experience as a consultant, strategist and journalist to provide a fascinating yet accessible insight into how the Metaverse operates from a business perspective and the various opportunities it presents organizations of any size and sector. The book also explores the developments that are underway, which will allow readers to mitigate any risks and recognise the future potential of this platform. This will be illustrated with a variety of first-hand interviews with leading experts in the field alongside an array of engaging case studies which explores businesses that have already excelled in the Metaverse.

About the Author

Cathy Hackl is a web3 and metaverse strategist, tech futurist, speaker and author. She’s worked with metaverse-related companies such as HTC VIVE, Magic Leap, and AWS, and currently consults with some of the world’s leading brands, including P&G, Clinique, Ralph Lauren, Orlando Economic Partnership and more. Hackl is one of the world’s first Chief Metaverse Officers and the co-founder of Journey, where she works with luxury, fashion, and beauty brands to create successful metaverse and web3 strategies and helps them build worlds in platforms like Roblox, Fortnite, Decentraland, The Sandbox, and beyond. She is widely regarded as one of the leading thinkers on the Metaverse with one of the largest collections of articles on the topic: she has been featured in publications such as TIME, Vogue, GQ, Fortune, Fast Company, Bloomberg, Forbes, USA Today, VentureBeat, WIRED, WSJ, and the NY Times. As a media personality, she’s been interviewed by 60 Minutes, Good Morning America, CNBC’s Squawk Box, and more.

Hackl is part of the US Department of State's prestigious US Speakers Program, and additionally founded People of The Metaverse, a web3 community that brings together the world’s leading intellectuals, thinkers, doers, and creators of today for metaverse salons at bespoke locations around the world.