International Case Studies in Visitor Attractions

1.Developing tourism routes in urban areas: DaraÄ?a§ Cultural District, Izmir.

2.Visitor attractions in emerging markets: Worldâs largest film city in India.

3.Johnnie Walker Princes Street, Edinburgh.

4.Bringing the message across: Storytelling for meaningful and transformative leisure experiences.

5.Diversifying attraction offers in winter destinations.

6.Selling SN to snowbirds.

7.Using social media as a tool for visitor education: A case study of the U.S. National Parks.

8.Cappadocia: Navigating integrated marketing in a fragmented media landscape.

9.Attracting international visitors: The case of Hopi Hari, Brazil.

10.Promoting heritage railways for alternative markets.

11.Projecting visitor capacity of a naval ship museum.

12.Orange alert: Multiple perspectives and conflicting interests during a volcanic emergency.

13.Nature, visitors and conflict: Finding harmony in the Beehive National Park.

14.Fort Fright: Haunted overlay at Colonial Michilimackinac.

15.Crawling through the sewers: Narrative immersion during Halloween.

16.A look at hybrid virtual reality and roller coaster experiences.

17.Up-close koala experiences as a catalyst for visitor conservation action: The case of Lone Pine Koala Sanctuary.

18.âTelling a fresh storyâ: A business event at the Addo Elephant National Park.

19.Where will the people go?.

20.Small stature, big appeal: The ethical dilemma of little people theme parks.

21.Magic and resilience in an enchanted forest.