Integrated Marketing Communication : Creative Strategy from Idea to Implementation - Robyn Blakeman

Instant online reading.
Don't wait for delivery!
Go digital and save!

Integrated Marketing Communication

Creative Strategy from Idea to Implementation

By: Robyn Blakeman

Write A Review

Hardcover | 18 July 2023 | Edition Number 4

At a Glance

Hardcover
408 Pages

Dimensions(cm)
18.5 x 26.3 x 3.0

Hardcover

RRP $180.00

$159.75

11%OFF

or 4 interest-free payments of $39.94 with

Ships in 25 to 30 business days

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.

Industry Reviews

Blakeman tells us when and why IMC works. And, just as importantly, she tells us when and why IMC fails. This is an important read for IMC practitioners and scholars alike.

This is a textbook written by an author with a lot of professional experience. Blakeman's book explains many useful IMC concepts and practices in easy-to-understand language. This book also contains many practitioners' insights into how to plan and execute a successful IMC campaign.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.