Information Experience

The Strategy and Tactics of Design Thinking

By: Craig Baehr

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Hardcover | 1 June 2025

At a Glance

Hardcover
252 Pages

Dimensions(cm)
16.0 x 23.6 x 2.4

Hardcover

$220.00

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Information isn''t simply read or used, rather it creates a holistic experience for users.

Information Experience provides a usable framework for developing information products and design thinking practices for a wide range of projects, including application development, content creation, instructional materials, and user experience design. Whether content is created by human, machine, or artificial intelligence, memorable information experiences begin with the user, encompassing how user research, content development strategies, and design tactics fit together in creating engaging information experiences and products. The book provides an in-depth discussion of the components of information experience, including user perception, cognition, environment design, strategic branding, and tactical design. Collectively, these elements provide a foundation for understanding how information products function on a level beyond utility, as holistic and immersive experiences for users.

Industry Reviews

"Information Experience takes information design into the modern era. I like the re-envisioning of information design as information experience, which puts this work in line with developments in sister disciplines. By expanding information design into information experience, the author creates a venue for a new, modern look at the way we produce, design, and create experiences around information. Further, the book shows why we need to think about information as an important aspect of technical communication." - Guiseppe Getto, coeditor of Content Strategy in Technical Communication

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