Inbetweeners : How to Translate Tech into Customer Value in the AI Era - Elisa Ronka

Instant online reading.
Don't wait for delivery!
Go digital and save!

Inbetweeners

How to Translate Tech into Customer Value in the AI Era

By: Elisa Ronka, Ken Dooley

Write A Review

Hardcover | 15 September 2026 | Edition Number 1

At a Glance

Hardcover
140 Pages

Dimensions(cm)
23.4 x 15.6 x 0.97

Hardcover

RRP $398.20

$397.75

or 4 interest-free payments of $99.44 with

or

Ships in 5 to 7 business days

This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of "Inbetweeners"â"professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.

Addresses the critical gap between technical teams and business stakeholders in technology organizations through the concept of "Inbetweeners"
Examines the organizational challenges created by technological complexity and proposes practical frameworks for bridging the tech-sales divide
Explores the impact of Agentic AI on product development, organizational structures, and future career paths in technology sectors
Presents a Translation Framework for effective communication and value delivery across organizational silos
Provides actionable strategies for hiring, retaining, and incentivizing professionals who can navigate between technical and commercial domains

This title has been co-published with Professional Publishing Finland. T&F does not sell or distribute the print editions in Finland.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.