| List of figures and tables | p. ix |
| Preface | p. xii |
| Introducing impoliteness | p. 1 |
| Understanding impoliteness I: Face and social norms | p. 19 |
| Introduction: Impoliteness definitions | p. 19 |
| The notion of impoliteness | p. 22 |
| Face and offence | p. 24 |
| Social norms and offence | p. 31 |
| Cross-cultural variation and offence type | p. 43 |
| Conclusion | p. 47 |
| Understanding impoliteness II: Intentionality and emotions | p. 48 |
| Introduction | p. 48 |
| Intentionality and offence | p. 48 |
| Emotion and offence | p. 56 |
| Understanding impoliteness: An integrated socio-cognitive model | p. 65 |
| Conclusion | p. 69 |
| Impoliteness metadiscourse | p. 71 |
| Introduction | p. 71 |
| Metalanguage/metadiscourse and impoliteness | p. 73 |
| The corpus-methodology and impoliteness metalanguage/metadiscourse | p. 75 |
| The frequencies of impoliteness metalinguistic labels: Academia and general usage compared | p. 76 |
| Impoliteness metalinguistic labels and their semantic domains | p. 80 |
| Metalinguistic labels and their domains of usage: Corpus and report data findings | p. 82 |
| Mapping impoliteness metalinguistic labels in conceptual space | p. 97 |
| Impoliteness metapragmatic comments and the case of 'over-politeness' | p. 100 |
| Impoliteness metapragmatic rules | p. 103 |
| Conclusion | p. 111 |
| Conventionalised formulaic impoliteness and its intensification | p. 113 |
| Introduction | p. 113 |
| Face-attack strategies and context | p. 114 |
| Is (im)politeness inherent in language? | p. 117 |
| From conventionalised politeness to conventionalised impoliteness | p. 126 |
| Exacerbating the offensiveness of impoliteness formulae | p. 139 |
| Conclusion | p. 152 |
| Non-conventionalised impoliteness: Implicational impoliteness | p. 155 |
| Introduction | p. 155 |
| Implicational impoliteness: Form-driven | p. 156 |
| Implicational impoliteness: Convention-driven | p. 165 |
| Implicational impoliteness: Context-driven | p. 180 |
| Directness, context and gravity of offence | p. 183 |
| Conclusion | p. 193 |
| Impoliteness events: Co-texts and contexts | p. 195 |
| Introduction | p. 195 |
| The backdrop for impoliteness | p. 197 |
| Contextual priming: Face components, sensitivity and exposure | p. 201 |
| Co-textual priming: (Im)politeness thresholds and reciprocity | p. 203 |
| Recontextualising impoliteness: Genuine vs mock impoliteness | p. 207 |
| Contextual neutralisation of impoliteness | p. 215 |
| Conclusion | p. 218 |
| Impoliteness events: Functions | p. 220 |
| Introduction | p. 220 |
| Affective impoliteness | p. 221 |
| Coercive impoliteness | p. 225 |
| Entertaining impoliteness | p. 233 |
| Creativity and patterns of impoliteness | p. 239 |
| Institutional impoliteness | p. 245 |
| Conclusion | p. 252 |
| Conclusions | p. 254 |
| Notes | p. 259 |
| References | p. 263 |
| Index | p. 288 |
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