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Humanizing Visual Design : The Rhetoric of Human Forms in Practical Communication - Charles Kostelnick

Humanizing Visual Design

The Rhetoric of Human Forms in Practical Communication

By: Charles Kostelnick

eText | 28 March 2019 | Edition Number 1

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This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

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Non-FictionLanguage & LinguisticsLinguisticsSemantics & Discourse AnalysisArts & EntertainmentHistory of Art & Design StylesReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication StudiesGeneral Issues in ArtFictionGraphic Novels
Design, Industrial & Commercial Arts, IllustrationIllustration & Commercial Art

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Published: 3rd April 2019

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