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HUMAN-WISE

How to lead from within and sell with confidence

By: Helen Wada

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eBook | 2 March 2026

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Can we be both commercially focused and human at work?

We talk a lot about human-centric leadership - putting people, culture and inclusivity at the heart of business. Yet in today's competitive world success is still often associated with being results-focused and aggressive, which can seem like the opposite of human. Is it possible to put humanity at the heart of what we do without sacrificing performance?

Drawing upon coaching principles, HUMAN-WISE offers a unique practical framework to help you explore these ideas for yourself, and then apply them to others around you. Helen Wada is an experienced business development leader and executive coach who specializes in developing human-centric commercial leaders. With her business, The Human Advantage, she brings core coaching skills to life, linking them to a commercial focus. This book will transform how you approach conversations and help you build the resilience you need to be successful, in business and in life.

HUMAN-WISE is an essential read for any leader looking to develop themselves, grow their business and build a more human working world.