How to Predict the Unpredictable

The Art of Outsmarting Almost Everyone

By: William Poundstone

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Paperback | 26 August 2015 | Edition Number 1

At a Glance

Paperback
304 Pages

Dimensions(cm)
19.7 x 17.2 x 2.3

Paperback

$30.75

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We are hard-wired to believe that the world is more predictable than it is. We chase 'winning streaks' that are often just illusions, and we are all too predictable exactly when we try hardest not to be.
In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase 'representativeness' to describe the psychology of this behaviour. Since then representativeness has been used by auditors to catch people fiddling their tax returns and by hedge fund managers to reap billions from the emotions of small investors.
WC ow Poundstone for the first time makes these techniques fun, easy, and profitable for everyone, in the everyday situations that matter. You'll learn how to tackle multiple choice tests, what internet passwords to avoid, how to up your odds of winning the office Premier League sweepstakes, and the best ways to invest your money.
Praise for bestseller Are You Smart Enough to Work at Google?-
'Subtle and sophisticated. you will love this book.' Observer
'As usual, Poundstone delivers. Delightful, fun, and worth a read.' The Times

Industry Reviews

'Poundstone draws on extensive research to show the roots of our predictability... a fascinating read.' * BBC Focus *
'Highly entertaining' * Engineering and Technology magazine *
'Poundstone is a smart thinker, a deft writer and a spinner of engaging tales... enjoyable and original' -- Tim Harford
'Ingenious... a delightful addition to the everything-you-thought-you-knew-is-wrong genre.' * Kirkus Reviews *
'Intriguing and immensely useful.' * Publishers Weekly *

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