Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to full rather than to inform.
"A hilarious exploration of mathematical mendacity... Every time you pick it up, what happens? Bang goes another illusion!" -- The New York Times "In one short take after another, Huff picks apart the ways in which marketers use statistics, charts, graphics and other ways of presenting numbers to baffle and trick the public. The chapter "How to Talk Back to a Statistic" is a brilliant step-by-step guide to figuring out how someone is trying to deceive you with data." -- Wall Street Journal "A great introduction to the use of statistics, and a great refresher for anyone who's already well versed in it." -- Bill Gates "Mr. Huff's lively, human-interest treatment of the dry-as-bones subject of statistics is a timely tonic...This book needed to be written, and makes its points in an entertaining, highly readable manner." -- Management Review "Illustrator and author pool their considerable talents to provide light lively reading and cartoon far which will entertain, really inform, and take the wind out of many an overblown statistical sail." -- Library Journal "A pleasantly subversive little book, guaranteed to undermine your faith in the almighty statistic." -- Atlantic