"Any book endorsed by Bill Clinton has to be worth a look.
Across its pages, moral philosopher and LRN founder Seidman argues
that in our hyperconnected world, how we do things matters more
than ever. The first version of how came out in 2007, but an
updated version was recently released on the basis that its
teaching are now even more applicable in a post-recession age.
Seidman argues that the global downturn demonstrated the
interconnectedness of the world in a way that we previously
couldn't have begun to fathom, and the need to understand that the
way we behave has ramifications for others-near and far. So what
are you waiting for"? (Elite Business Magazine)
"My friend Dov Seidman has dedicated his life's work to studying
how people conduct their business and their lives. As we settle
into the twenty-first century with all of its unique challenges . .
. it's clear that people worldwide will rise or fall together. Our
mission must be to create a global community of shared
responsibilities, shared benefits, and shared values. This new
focus will require all of us to think about the how, and to find
new ways to take action to solve the global issues that none of us
can tackle alone."
?From the Foreword by President Bill Clinton
"Dov Seidman's How is a brilliant social-ethical study. It
simplifies for the reader the complexity of vital challenges facing
humanity today. Students and teachers alike will profit from
reading this book."
?Elie Wiesel, Nobel Peace Laureate
"Dov Seidman basically argues that in our hyperconnected and
transparent world, how you do things matters more than ever,
because so many more people can now see how you do things, be
affected by how you do things, and tell others how you do things on
the Internet anytime, for no cost and without restraint . . . and
so it must be with us. We need to get back to collaborating the
old-fashioned way. That is, people making decisions based on
business judgment, experience, prudence, clarity of communications,
and thinking about how?not just how much."
?Thomas L. Friedman, New York Times
columnist
"A trained moral philosopher, Dov Seidman has built a highly
successful business on the theory that in today's wired and
transparent global economy, companies that 'outbehave' their
competitors ethically will also tend to outperform them
financially."
?Fortune magazine
"In his book HOW Mr Seidman explained why he feels
behaviour (as opposed to the more fashionable management notions of
engagement or motivation) is the key to organisational
success?.Thought leadership, and big ideas, are rare. But
here is a challenging thought for you. Outbehave, outperform,
outgreen ? or out you go."
?The Financial Times Business Life columnist Stefan
Stern
"The book has understandably received a second wind, propelled
by the global economic turmoil. Books like Seidman's on the
importance of trust and building and strengthening corporate
reputation are being heralded as the voices of sanity."
?Economic Times journalist Arati Menon
Carroll
"Dov Seidman captures the power that Ray Kroc instilled in us at
McDonald?s from the day he opened his first restaurant in
1955?a culture based on values puts the customer first. In
today?s world, focusing on the ?how? is critical
to accelerating momentum. HOW is required reading for anyone
seeking enduring success in business or life."
?Jim Skinner, CEO, McDonald?s Corporation
"In HOW, Dov Seidman takes the idea of 'success' even
further, redefining it as a quest for significance. Isn't that what
we all really want? To have a positive impact, to make a
difference, to excel? To do that you have to achieve significance,
and Seidman brilliantly shows you HOW. This book will change your
life in profound ways."
?Author Marcus Buckingham
"Dov Seidman's book introduces you to the world of how in a way
that will revolutionize the way you think about, assess, and
experience success."
?Former Chief Learning Officer, Goldman Sachs and former
head of leadership development at GE, Steve Kerr
