Hospitality Revenue Management

Concepts and Practices

By: Peter Szende (Editor)

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Hardcover | 24 November 2020 | Edition Number 1

At a Glance

Hardcover
518 Pages

Dimensions(cm)
25.4 x 17.78 x 2.87

Hardcover

RRP $261.00

$195.75

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This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

About the Editor

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Industry Reviews

"This textbook . . . brilliantly combines, as the title indicates, both concepts and practices, making this a single-source resource for practitioners, faculty members, and students. He has identified, hounded, and, in some cases, harassed many leading experts in their respective subject areas to deliver their expertise in a manner that expands their reach far beyond their current roles. . . . Dr. Szende has recruited outstanding industry leaders as authors and gathered the information necessary to prepare and produce this exemplary textbook on the topic that will undoubtedly be utilized by students of all varieties in universities and companies throughout our great industry.

-From the Foreword by Barry A. N. Bloom, PhD, President and Chief Operating Officer, Xenia Hotels & Resorts, Inc.

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