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Homo ex Data : Design in the Age of Big Data - Jacob Burkhard

Homo ex Data

Design in the Age of Big Data

By: Jacob Burkhard (Editor), Vito Orazem (Editor), Peter Zec (Editor)

Paperback | 31 May 2020

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The development of social media, online services, smartphones and devices, autonomous vehicles and robots has meant that both software and hardware, programs and products, as well as computers and machines are increasingly participating in human communication.

A new artificial intelligence is evolving that no longer tries to copy natural human intelligence, but incessantly collects data we make available to it by using the Internet and owning smart and mobile appliances. With the help of algorithms, behaviour patterns are identified, and predictions made whose significance increase with the amount of data we supply.

The articles in this book, which have been written for the symposium Homo ex Data - Design in the Age of Big Data, also show that we have more decisions to make about the subject of artificial intelligence than just those about 0 and 1. Designers whose views are expressed in this anthology and who are closely involved with the design of digital media and products will have to make further decisions if they wish to shape human activity, behaviour and experience. This realisation is reflected in the breadth and scope of the various contributions.

Also available:
Homo ex Data: The Natural of the Artificial ISBN 9783899392012

About the Author

Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. Vito Orazhem is Vice-President at Red Dot. Burkhard Jacob is Managing Director of Red Dot Institute.

20 colour images

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