Heuretics

The Logic of Invention

By: Gregory L. Ulmer

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Paperback | 14 May 1994

At a Glance

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288 Pages

Age
22+

Dimensions(cm)
22.86 x 15.24 x 1.65

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In Heuretics--he defines the word as the "branch of logic that treats the art of discovery or invention"--Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia. Like his widely acclaimed Applied Grammatology and Teletheory, Ulmer's newest volume offers applications of theory of interest not only to scholars but also to those working at the intersection of text and technology. Part One presents a reading of the history of method in the context of grammatology, a reading based on more than two decades' experience in teaching the classics of method from Platos Phaedrus through Descartes's Discourse on Method to modernist vanguard manifestos. Part two applies the poetics of method to the invention of rhetoric for a new computer literacy.

Industry Reviews

""Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method... [A] stunning performance.""

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Illustrations
Preface
How to Make a Theory of Method
Grammatology	p. 3
Hypermedia	p. 16
Experiment	p. 32
Chorography
Folie	p. 45
Chora	p. 61
Beau Geste	p. 79
Mythology	p. 97
Acting Lessons	p. 114
Rehearsal
Judgment	p. 133
Columbus	p. 152
The Square	p. 170
"Yellowstone Desert"
Tuning	p. 189
Agent Cooper	p. 207
The Choral Word	p. 226
Works Cited	p. 245
Index	p. 259
Table of Contents provided by Blackwell. All Rights Reserved.

Heuretics

The Logic of Invention

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

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