Guitar Lessons

A Life's Journey Turning Passion into Business

By: Bob Taylor

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Hardcover | 6 January 2011 | Edition Number 1

At a Glance

Hardcover
256 Pages

Dimensions(cm)
23.11 x 15.75 x 3.05

Hardcover

RRP $40.95

$36.75

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Bob Taylor mixes the details of his experience as a tradesman and founder of a world-famous acoustical guitar manufacturing company, Taylor Guitars, with philosophical considerations for building a business on the values of quality handmade products, passion, and instinct.

From his "a-ha moment" in high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In "Taylor Made," he shares the lessons he instills in his employees, colleagues, and competitors that provide the foundation for his company's success, among them: Nature vs. nurture; how to discover, embrace, and implement your passion The endurance of quality made products The importance of improving and inventing products Spread "made in America" globally Be open and receptive to "signals," messages from customers and colleagues

Any professional or company who takes a cue from Taylor and recognizes the importance of these values can achieve the kind of success that has become synonymous with Taylor Guitars.

Industry Reviews

"... a great success story." (Business Destination, May 2011)

"Be enthused by a story of guts and gumption ... steadfast commitment to quality and the hard lesson along the road to success." (The Market, May 2011)

"An enjoyable autobiography full of homespun wisdom and telling anecdotes." (Guitarist, April 2011)

"... the entrepreneur's tale, elegantly told ... thoroughly enjoyable story of business success." (Director, March 2011)

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