Guerrilla S

Unconventional Weapons and Tactics for Increasing Your Sales

By: Bill Gallagher, Orvel Ray Wilson, Jay Conrad Levinson

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Paperback | 23 March 1992

At a Glance

Paperback
226 Pages

Dimensions(cm)
22.86 x 15.24 x 1.45

Paperback

RRP $24.19

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Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. "Mindmaps" are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

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