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Growing Modular : Mass Customization of Complex Products, Services and Software - Milan Kratochvíl

Growing Modular

Mass Customization of Complex Products, Services and Software

By: Milan Kratochvíl, Charles Carson

Hardcover | 29 March 2005

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This book is about a practical approach to the Mass Customization of complex products and services, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. "Configure-to-Order" concepts apply equally well to configuring complex products, services and software and are relevant in industries ranging across manufacturing, public services and financial services. The objective is to provide the reader with a manageable approach to modularization and Mass Customization, the benefits of this approach and the shift necessary to get there.

Industry Reviews
Aus den Rezensionen: "Die Autoren schlagen ... eine Brucke zwischen Massenproduktion und kundenindividueller Produktkonfiguration. Grundlage der bedarfsorientierten Produktgestaltung ist auch hier ein modulares Baukastensystem. In dem Buch werden elektronische Anwendungen besprochen, die als 'Konfiguratoren' dienen konnen. Dazu gibt es auch eine Checkliste." (in: Managementkompass, 2007, S. 24)

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Paperback

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