
The Missing Manual, 2nd Edition
By:Â Sarah Milstein, Jude Biersdorfer , Rael Dornfest
Paperback | 28 March 2006 | Edition Number 2
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While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling "Google: The Missing Manual" covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).
This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.
Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
About the Authors
Sarah Milstein is an editor with O'Reilly, focusing on the Missing Manual series. She's written numerous articles for the New York Times, and is the former editor of the New York Software Industry Association's newsletter. Before that, she worked in the non-profit sector.
Rael Dornfest is Chief Technology Officer at OReilly Media. He assesses, experiments, programs, fiddles, fidgets, and writes for the OReilly Network and various OReilly publications. Rael is Series Editor of the OReilly Hacks series and has edited, contributed to, and coauthored various OReilly books, including Mac OS X Panther Hacks, Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies. He is also Program Chair for the OReilly Emerging Technology Conference. In his copious free time, Rael develops bits and bobs of freeware, particularly the Blosxom weblog application, is Editor in Chief of MobileWhack, and (more often than not) maintains his Raelity Bytes weblog.
| The Missing Credits | p. xiii |
| Introduction | p. 1 |
| Searching with Google | |
| Google 101 | p. 13 |
| The Heart of Google: Basic Text.Searches | p. 13 |
| How to Get More out of Google | p. 15 |
| Getting Specific | p. 17 |
| To Quote a Phrase | p. 18 |
| Searching Within Your Results | p. 19 |
| And vs. Or | p. 20 |
| Just Say No | p. 20 |
| Just Say Yes | p. 21 |
| Getting Lucky | p. 22 |
| Two Important Google Quirks | p. 22 |
| Wildcards | p. 22 |
| The Ten-Word Limit | p. 23 |
| Interpreting Your Results | p. 24 |
| Your Actual Results | p. 25 |
| The Things You Didn't Ask For | p. 30 |
| The Stuff at the Bottom of the Results Page | p. 33 |
| When Not to Use Google | p. 34 |
| Nine Very Cool Google Tricks | p. 38 |
| Definitions | p. 38 |
| Calculator | p. 38 |
| Phonebook | p. 39 |
| Street Maps | p. 41 |
| Stock Quotes | p. 41 |
| Patents, Tracking IDs, and Other Numeric Goodies | p. 42 |
| Weather | p. 43 |
| Q&A | p. 44 |
| Movies | p. 44 |
| A Final Tip: Googling Google | p. 45 |
| Superior Searching | p. 47 |
| Have It Your Way: Setting Preferences | p. 47 |
| Interface Language | p. 48 |
| Search Language | p. 49 |
| SafeSearch Filtering | p. 49 |
| Number of Results | p. 49 |
| Results Window | p. 50 |
| Advanced Search | p. 50 |
| Refining Your Search | p. 50 |
| Page-Specific Search | p. 56 |
| Topic-Specific Searches | p. 56 |
| Advanced Search on Steroids | p. 56 |
| Searching by Language and Country | p. 58 |
| Searching by Town | p. 62 |
| Getting Fancy with Syntax | p. 65 |
| Searching Titles | p. 66 |
| Searching Text | p. 66 |
| Searching Anchors | p. 66 |
| Searching Within Sites and Domains | p. 67 |
| Searching URLs | p. 67 |
| Who Links to Whom? | p. 68 |
| Caching Up | p. 68 |
| Daterange | p. 68 |
| Searching by File Type | p. 71 |
| Searching for Related Content | p. 71 |
| Synonyms | p. 72 |
| Most of the Kit and Caboodle | p. 72 |
| Mixing Syntax | p. 72 |
| How Not to Mix Syntax | p. 73 |
| How to Mix Syntax Correctly | p. 74 |
| Anatomy of a Google URL | p. 74 |
| Changing the Number of Results | p. 74 |
| Changing the Interface Language | p. 76 |
| Two More URL Tricks | p. 77 |
| Google Tools | |
| Googling Further: Images, News, Maps, and More | p. 81 |
| Google Images | p. 82 |
| Searching for Images | p. 85 |
| Reading Your Images Results | p. 89 |
| Google News | p. 90 |
| Searching Google News | p. 92 |
| Browsing Google News | p. 95 |
| Customizing Google News | p. 96 |
| Getting the News Delivered | p. 99 |
| Google Maps | p. 100 |
| Using Google Maps | p. 101 |
| Getting Directions | p. 103 |
| Using Local Search and Maps Together | p. 105 |
| Google Directory | p. 107 |
| When to Use the Directory | p. 110 |
| Browsing the Directory | p. 111 |
| Searching the Directory | p. 113 |
| Google Print | p. 115 |
| Searching for Books | p. 115 |
| Googling with Others: Groups and Answers | p. 119 |
| Google Groups | p. 119 |
| When to Use Google Groups | p. 120 |
| How Google Groups Are Organized | p. 123 |
| How the Usenet Groups Are Organized | p. 124 |
| Navigating Google Groups | p. 126 |
| Posting Messages in Google Groups | p. 137 |
| How to Create a Google Group | p. 139 |
| Google Answers | p. 141 |
| When to Use Google Answers | p. 143 |
| Before You Ask a Question | p. 145 |
| Asking a Question | p. 148 |
| While You Wait | p. 151 |
| Getting an Answer | p. 152 |
| Changing Your Account Settings | p. 157 |
| Shopping with Google | p. 159 |
| When to Use Froogle | p. 159 |
| Finding Stuff with Froogle | p. 160 |
| Searching | p. 160 |
| Advanced Froogle Search | p. 166 |
| Shopping Lists | p. 167 |
| The Google Toolbar | p. 171 |
| The Google Toolbar: Search Faster | p. 171 |
| Installing the Google Toolbar | p. 173 |
| Working with the Search Box | p. 176 |
| The Two Toolbar Buttons You Can't Get Rid Of | p. 176 |
| The Optional Toolbar Buttons | p. 179 |
| Other Browsers with Google Features | p. 192 |
| Safari | p. 192 |
| Mozilla, Firefox, and Netscape | p. 195 |
| Two More Browsers Worth Mentioning | p. 200 |
| More Cool Google Tools | p. 201 |
| Alternative Search Boxes | p. 201 |
| Browser Buttons | p. 202 |
| Search Sidebars | p. 203 |
| Searching from the Address Bar | p. 210 |
| Bookmarklets | p. 212 |
| Google Desktop Search | p. 214 |
| Installing Google Desktop Search | p. 214 |
| Using Google Desktop Search | p. 216 |
| Disabling Google Desktop Search | p. 219 |
| Google Deskbar | p. 221 |
| Installing the Deskbar | p. 222 |
| Searching via the Deskbar | p. 223 |
| Customizing the Deskbar | p. 224 |
| Experimental Google Tools | p. 226 |
| Personalized Search | p. 227 |
| Personalize Your Homepage | p. 229 |
| My Search History | p. 231 |
| Google Suggest | p. 234 |
| Google Video | p. 235 |
| Google Web Accelerator | p. 238 |
| Google Sets | p. 240 |
| Google Wireless | p. 240 |
| Can Your Device Get Online? | p. 242 |
| Is Your Device Actually Online? | p. 244 |
| Googling on the Fly | p. 244 |
| Google Mobile Local Search | p. 255 |
| Froogle on the Road | p. 256 |
| Google SMS | p. 256 |
| Sending Out an SMS | p. 257 |
| Google for Webmasters | |
| Becoming a Search Result | p. 265 |
| Getting Your Site Ready for Google | p. 266 |
| The Fundamental Steps | p. 266 |
| Getting Google's Attention | p. 271 |
| Introduce Yourself to Google | p. 271 |
| Link Up I | p. 272 |
| Link Up II | p. 273 |
| Does Google Know You're There? | p. 273 |
| Rising in Google Results | p. 277 |
| Getting Rid of Google | p. 281 |
| Hiding from the Whole World | p. 281 |
| Hiding from Google | p. 282 |
| Removing Yourself from Google | p. 283 |
| Adding Google Searches to Your Site | p. 287 |
| Adding a Box for Searching the Web | p. 287 |
| Adding a Box for Searching Your Site | p. 288 |
| Making Money with Google | p. 291 |
| Google AdSense | p. 291 |
| Signing Up for Google AdSense | p. 294 |
| Logging in to Your AdSense Account | p. 296 |
| Building Your AdSense Ads and Adding Them to Your Pages | p. 297 |
| Adding a Google Search Box to Your Pages | p. 304 |
| Getting Paid | p. 306 |
| Monitoring Your Performance | p. 307 |
| Honing Your Ads | p. 310 |
| Referrals | p. 310 |
| Getting Help | p. 312 |
| Google AdWords | p. 312 |
| Understanding AdWords Terminology | p. 313 |
| Understanding the Costs | p. 315 |
| Before You Sign Up | p. 316 |
| A Few Final Words of Warning | p. 320 |
| Signing Up | p. 320 |
| Managing AdWords | p. 328 |
| Reporting | p. 334 |
| Billing | p. 338 |
| Getting Help | p. 339 |
| Google Analytics | p. 341 |
| How Google Analytics Works | p. 342 |
| Setting Up Google Analytics | p. 343 |
| Signing Up | p. 343 |
| Setting Up Your Site for Tracking | p. 344 |
| A Snapshot of Your Web Traffic | p. 346 |
| The Executive Overview | p. 347 |
| Changing the Date Range | p. 353 |
| Exporting the Data | p. 353 |
| Printing a Report | p. 354 |
| Assessing Your Site | p. 354 |
| Your Most (and Least) Popular Pages | p. 355 |
| More Content Performance Reports | p. 358 |
| Fine-Tuning a Chart | p. 360 |
| Drill-Down Analysis | p. 362 |
| Goal Tracking | p. 364 |
| Creating a Goal | p. 364 |
| Reporting with Goals | p. 368 |
| Understanding Your Visitors | p. 369 |
| Where They Live and Who They Are | p. 369 |
| New and Returning Visitors | p. 370 |
| Browser Capabilities | p. 371 |
| Gmail | |
| Gmail | p. 377 |
| Welcome to Gmail | p. 380 |
| Getting a Gmail Account | p. 381 |
| A Peek in the Gmail Window | p. 383 |
| Composing and Sending Messages | p. 386 |
| Formatting a Message with Rich Text | p. 390 |
| Adding File Attachments to Messages | p. 391 |
| Using Picasa to Send Photos by Gmail | p. 392 |
| Creating a Signature File | p. 394 |
| Receiving and Reading Gmail | p. 395 |
| Checking Your Gmail | p. 395 |
| Reading Your Gmail Messages | p. 396 |
| Spam, Spam, Spam, Spam | p. 400 |
| Gmail Mailbox Management | p. 402 |
| Archiving Messages | p. 402 |
| Taking Actions with Messages | p. 403 |
| Creating and Applying Message Labels | p. 405 |
| Mail Filters | p. 406 |
| Googling Your Gmail | p. 408 |
| Deleting Messages Forever | p. 412 |
| Printing Messages | p. 413 |
| The Contacts List | p. 413 |
| Manually Adding Contacts to Gmail | p. 415 |
| Importing Contacts from Other Mail Programs | p. 416 |
| Troubleshooting Importing Errors with Contacts | p. 420 |
| Editing and Deleting Gmail Contacts | p. 421 |
| Adjusting Your Account Settings | p. 421 |
| Mail Settings | p. 422 |
| Labels | p. 423 |
| Filters | p. 423 |
| Forwarding and POP | p. 423 |
| Account Settings | p. 423 |
| Other Cool Gmail Tricks | p. 424 |
| Gmail Keyboard Shortcuts | p. 424 |
| Turning Gmail into a Web-Based File Server | p. 426 |
| Three Other Ways of Reading Gmail | p. 426 |
| Using Gmail with a Different Mail Program | p. 427 |
| Auto-Forwarding Gmail Messages | p. 429 |
| Using Gmail with a News Reader | p. 431 |
| Appendix | |
| The Google Wide Web | p. 437 |
| Sites That Use Google | p. 437 |
| Sites That Discuss Google | p. 438 |
| Index | p. 441 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780596100193
ISBN-10: 0596100191
Series: Missing Manual
Published: 28th March 2006
Format: Paperback
Language: English
Number of Pages: 424
Audience: General Adult
Publisher: O'Reilly Media, Inc, USA
Country of Publication: GB
Edition Number: 2
Edition Type: Revised
Dimensions (cm): 17.8 x 23.6 x 2.7
Weight (kg): 0.75
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