Going Global

How Europe Helps Small Firms Export

By: William E. Nothdurft

Write A Review

Paperback | 1 August 1992

At a Glance

Paperback
118 Pages

Dimensions(cm)
22.8 x 15.1 x 1.1

Paperback

$29.99

or 4 interest-free payments of $7.50 with

Ships in 3 to 5 business days

The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor. Some of these initiatives are new and relatively untested; while others are well established and time-tested. The most interesting among them deal with exporting not as an end in itself but as part of a package of internationally development initiatives. In the struggle to become more internationally competitive and to increase exporting among its small- and medium-sized businesses, the United States has much to learn form its European trading partners.

Going Global explores the principles that underlie European programs to help small and medium-sized firms export, and presents practical, policy-oriented guidance for creating high-yield export assistance programs in the United States in tough economic times.

Industry Reviews

"With state budgets getting tighter and international competition getting tougher, it is time for economic development officials to think strategically about trade development. Going Global is a no-nonsense blueprint for creating high-yield trade programs." -David Osborne, Author of Reinventing Government |"At last, clear thinking about how to unleash the export potential of America's small and mid-sized businesses-our best hope for staying globally competitive in the 90s and beyond. -" -E. Martin Duggan, Small Business Exporters Association |"The best survey yet of what works -and why -in export promotion and development." -Leslie Stroh, Publisher of The Explorer |"This book should be required reading for state and federal policymakers and officials concerned about economic competition -as well as for businessmen concerned about surviving in a fiercely competitive global economy." -Dan Pilcher, National Conference of State Legislatures

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.