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Globalizing Ideal Beauty : Women, Advertising, and the Power of Marketing - D. Sutton

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Globalizing Ideal Beauty

Women, Advertising, and the Power of Marketing

By: D. Sutton

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Hardcover | 13 October 2009 | Edition Number 1

At a Glance

Hardcover
224 Pages

Dimensions(cm)
21.59 x 13.97 x 1.42

Hardcover

$169.00

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"Globalizing Ideal Beauty" is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

Industry Reviews

"Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty . . .A useful volume for marketing as well as women's studies collections . . .Recommended." - Choice

"An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad." - Mona Domosh, Dartmouth College

"This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-sett

ing copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture." - Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Sales & Marketing Advertising Industry & Industrial Studies Service Industries Fashion & Beauty Industries History Specific Events & Topics in History Economics Economic History

Introduction
From Suffrage to Soap
"Good Looks Supremacy"
Selling Prestige and Whiteness
Selling Sex and Science
J. Walter Thompson's International Expansion and the Ideology of Civilization
J. Walter Thompson's International Ads
Index
Table of Contents provided by Publisher. All Rights Reserved.

Globalizing Ideal Beauty

Women, Advertising, and the Power of Marketing

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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