Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more.
With
Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies.
- Covers practical user experience best practices for the global environment
- Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world
- Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups
About the Author
Whitney Quesenbery, Whitney Interactive Design, works as a user researcher, user experience practitioner, and usability expert. She has worked in the field since 1989, helping companies from The Open University to the National Cancer Institute develop usable web sites and applications. Her publications include several chapters: “Storytelling and Narrative” in The Personas Lifecycle, by Pruitt and Adlin (Morgan Kaufmann), “Usability Standards: Connecting Practice Around the World” in Connecting People with Technology edited by George Hayoe and Helen Grady (Baywood) and “Dimensions of Usability” in Content and Complexity edited by Malbers and Mazur (Erlbaum) She’s also proud that one of her articles won an award as a Society for Technical Communication (STC) Outstanding Journal Article, and that “Dimensions of Usabilty” turns up on so many course reading lists. Her column, People Matter, appears in UXmatters (www.uxmatters.com). She is currently working with co-author Kevin Brooks on Storytelling in User Experience Design for Rosenfeld Media. Whitney has served as President of the Usability Professionals' Association (UPA), and manager for the STC Usability SIG. She is a Fellow of the STC. As director of the UPA Voting and Usability Project, and as chair for a subcommittee on Human Factors and Privacy for the Elections Assistance Commission, she works to improve the usability and accessibility of voting systems. She was also a member of an advisory committee to the US Access Board, working to update “Section 508” accessibility regulations. Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway.
Industry Reviews
"If you work in a global team (or wish you did) -- or if your product or service goes outside your country (or you wish it did) -- you need this book. Hear the voices of 65 user experience practitioners who live and work globally. Whitney Quesenbery and Dan Szuc have taken these stories and wrapped them into fascinating and compelling insights about global work today." -- Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works "Your guidebook to becoming a design hero by applying the distilled wisdom from successful global UX teams: Gain strength from diversity, collaborate at a global scale, learn the local culture and then create value." -- Ben Shneiderman, University of Maryland "In these pages the reader quickly gains an understanding of the intricacies, importance and excitement in global UX. Whitney Quesenbery and Daniel Szuc have delivered a fabulous mix of experienced global voices that we all can take on the challenging and rewarding journey of (literally) making the world a little easier, a little safer, and little more fun." -- Robert M. Schumacher, Ph.D., Managing Director, User Centric, Inc. "For designers and software architects, this volume on user interface design provides a discussion of practical and theoretical concerns surrounding the development of user experiences in computer software. Not designed to provide coding specifics, and language and platform agnostic, the work looks at key features of interface design from the generalized perspective of software design, development, and production. Topics discussed include culture and user interface design, strategies for global companies and products, field research, and planning for globalization."--Reference and Research Book News, Inc.
