Global Media Studies

An Ethnographic Perspective

By: Marwan Kraidy (Editor), Patrick D. Murphy (Editor)

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Hardcover | 18 September 2003 | Edition Number 1

At a Glance

Hardcover
328 Pages

Dimensions(cm)
23.4 x 15.6 x 2.54

Hardcover

$530.75

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Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline.
Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

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