Global Luxury Trends

Innovative Strategies for Emerging Markets

By: J. Hoffmann, I. Coste-ManiÃ¨re

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Hardcover | 4 December 2012 | Edition Number 1

At a Glance

Hardcover
276 Pages

Dimensions(cm)
24.13 x 16.51 x 2.54

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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Industry Reviews

'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and

Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will

enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' CHRISTIAN BLANCKAERT, Professor of Management at ESCP-EUROPE in Paris and Former Executive VP of Hermes International

'A great collection of industry expertise with good-to-go insights from all corners of Planet Luxury.' GUY SALTER, Deputy Chairman, Walpole British Luxury

'Global Luxury Trends is a catalyst of crucial turning points and provides a set of changes in both leadership and focus. A reality

check for instant connectivity and new pillars of global relevance.' ALBERTO MILANI, CEO Buccellati Inc.

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You Can Find This Book In

Non-Fiction Business & Management Business Innovation International Business Business Competition Business Studies in General Business Communication & Presentation Accounting & Finance Finance Investment & Securities Commodities & Trading Industry & Industrial Studies

Distributive Industries Retail Sector Business Strategy Economics International Economics Sales & Marketing Public Relations

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Paperback

Published: 27th August 2016

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List of Figures and Tables	p. vii
Notes on Contributors	p. ix
Introduction	p. 1
On Luxury Strategizing	p. 6
Paths for the Emergence of Global Chinese Luxury Brands	p. 23
Luxo Brasil and Osklen's New Luxury	p. 37
Über Luxury: For Billionaires Only	p. 51
Occupation Fashion Blogging: Relation Between Blogs and Luxury Fashion Brands	p. 77
Engaging With the Luxury Consumer in China	p. 89
Luxury and Arts in China: The Island6 Case	p. 101
Luxury Shopping Places in China	p. 114
Perspectives on Luxury Operations in China	p. 126
Luxury Consumer Tribes in Asia: Insights from South Korea	p. 138
Luxury in Russia and in Countries of Eastern Europe	p. 155
Luxury in India: Seduction by Hypnotic Subtlety	p. 171
Polo as a Vehicle for Communicating Luxury	p. 185
Mimesis and the Nexus of Luxury Industry in India	p. 201
Tesla Motors, the Reinvention of the Luxury Sports Car Industry	p. 209
Why Buy Luxury? Insights from Consumer Research	p. 224
Elie Saab: Strategic Presence in the Digital Luxury Space	p. 242
Index	p. 259
Table of Contents provided by Ingram. All Rights Reserved.

Global Luxury Trends

Innovative Strategies for Emerging Markets

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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