Global by Design

At the intersection of reverse innovation and design thinking, you find opportunities to create innovations that are global by design.

To solve wicked problems and seize opportunities in emerging markets, innovators must think and act globally. Thoughtful, innovative solutions can be global in scope and succeed in developing markets while disrupting equivalent, higher-cost products in established ones. But creating the right innovations that can succeed in both places will require a diligent, targeted design process.

In Global by Design, Amos Winter, a pioneering engineering design expert, and Vijay Govindarajan, one of the world's leading thinkers on strategy and innovation, offer a powerful framework for creating innovations that scale across borders, industries, and income levels.

Standing at the intersection of reverse innovation and design thinking, they draw on their deep experience in industry, academia, and government to move beyond theory and provide a practical, disciplined approach to spotting consequential problems, leveraging innovation to solve them, and building an ecosystem that produces high-value, low-cost solutions that have global appeal.

Whether you're a CEO, product leader, engineer, policymaker, or entrepreneur, Global by Design provides the tools and perspectives to turn ambitious ideas into life-changing innovations that matter.

'Global by Design builds on design thinking for the more complex problem of designing for resource-constrained markets. It presents a new frontier, integrating for-profits, governments, and foundations for both commercial and social innovation. This book is essential reading if you want to make a real difference innovating for a better world.' Harry West, Professor of Practice, School of Engineering, Columbia University; former CEO, Continuum