Getting Naked

Joel Primus' Getting Naked is an insightful journey into the heart and mind (& soul) of a young entrepreneur covering a decade of his experiences, with all the twists, turns, ups and downs of being a founder. Told with honesty and passion I recommend reading and learning from Joel's first hand experience if you are about to start your own journey or have already started it.

- Grant Lawrence, President Valhalla Angels

As highly entertaining as it is educational and honest, Getting Naked is an entrepreneur's story, the good and the bad, delivered at high speed but couched in thoughtful lessons and advice. I rarely read "business books" but I thoroughly enjoyed and highly recommend Getting Naked. Especially for young and aspiring entrepreneurs, this book will help you on your way.

- Edwin Blewett, Economist and Angel Investor

Getting Naked is an incredible how-to guide for start-ups. It's also an honest and wonderfully entertaining reveal of the deep importance of cultivating consciousness as an entrepreneur. Joel shares his journey through his first start up, Naked, and how as an entrepreneur you can discover your purpose and what's truly important in life.

- JV Crum III, Host ConsciousMillionaireShow.com

Insightful, entertaining, and relatable. Joel takes you on the rollercoaster ride of building a business from nothing to going live on the Nasdaq, with lots of helpful lessons along the way. This book is a must-read for all budding entrepreneurs!

- Alyssa Wiens, CFP, Sun Life Financial

I highly recommend entrepreneurs read Getting Naked! In fact, I think my first startup would have gone much differently if I had this book prior to starting. It's a ton of fun, informative, honest and touching.

- John Finley, New York Based Entrepreneur and Finance Executive

Getting Naked is many books in one and a delight to read. I consider myself a seasoned entrepreneur, yet, I learned important lessons from reading this book.It will teach you and force you to face yourself, adjust your philosophy about life, and look at your inner mirror for a better understanding of where and who you were, and where and who you have become upon the entrepreneurial journey. Read it. Positive change will follow.

- Anwar Sukkarie, Engineer and founder Loopshare, Saturn Green System and Webtech Wireless

Joel Primus systematically takes us on a guided tour of the ins and outs of entrepreneurship. But Getting Naked is so much more than a cheat sheet for navigating the foreseeable and unforeseeable twists and turns of business ownership. It's also invaluable preparation for elegantly embracing and contemplating the difficult positions within which we find ourselves in business. And, as if that's not enough, it's also a guide for how to thrive as a human being.

- Dr. Jason Gordon, Author of Like a Finger Pointing to the Moon, herbalist, educator and yogi