Get Back in the Box

How Being Great at What You Do Is Great for Business

By: Douglas Rushkoff

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Paperback | 30 January 2007

At a Glance

Paperback
336 Pages

Edition Type
Annotated

Dimensions(cm)
20.5 x 13.7 x 3.4

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Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.

Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up.

Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

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"Get your highlighters out! There's a worldchanging idea on each and every page." -- Seth Godin, author of All Marketers are Liars

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Preface	p. ix
Introduction: Renaissance Now	p. 1
The Nature of Technology	p. 21
The Networked Reality	p. 41
Social Currency: What People Really Value, and Why	p. 78
The Play is the Thing: Following the Fun	p. 107
Back in the Box	p. 152
Open Source Everything	p. 195
Call and Response: Answering Real Needs	p. 230
Epilogue: The New Renaissance Person	p. 270
Notes	p. 279
Bibliography	p. 299
Acknowledgments	p. 303
Index	p. 305
Table of Contents provided by Ingram. All Rights Reserved.

Get Back in the Box

How Being Great at What You Do Is Great for Business

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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