Generative AI for Business

By: David Shaw

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Discover how generative artificial intelligence is transforming modern business. Generative AI for Business introduces higher education students to the powerful capabilities of artificial intelligence tools that create, innovate, and optimize business operations. This comprehensive textbook explores how generative AI is being used to enhance marketing, communications, product development, and decision-making across industries.

Students learn the fundamentals of generative AI systems—including large language models, image generation, and automation tools—and how they apply to real-world business functions. The curriculum covers prompt engineering, workflow integration, ethical AI use, and innovation strategy, helping students understand both the opportunities and challenges of AI in business contexts.

Through practical exercises, hands-on projects, and case studies, learners gain experience using generative AI tools to solve business problems, streamline content creation, and improve productivity. The textbook emphasizes creative thinking, data literacy, and responsible AI practices, preparing students to apply emerging technologies strategically in professional environments.

Perfect for courses in business innovation, artificial intelligence, marketing, and digital transformation, this textbook equips students with the technical knowledge and strategic insight to use generative AI effectively and ethically in the evolving digital economy.