It took exactly 100 years from when communities in Paradise consistently sold hundreds of thousands of pounds of surplus food to British caravans, to when those same communities were fed cornmeal (animal feed) to keep them from starvation. Having broken the systems, the same institutions that claimed to be developing frontier markets were quietly running the oldest play in the colonial handbook: price the asset below its value, then buy it at the discount.
Frontier Madness begins with a world-class market in Kenya. Across five generations of business shenanigans, and following characters that represent millions in Paradise, PK Ngunyi maps the systematic mispricing between what frontier markets are worth and what the global system is willing to pay, a gap of $100 trillion. The blueprint to ungentrify what was taken is embedded within.
"Pointed, provocative yet also very warm and personal." - Patrick Karanja, Senior Advisor, policy and technology Africa.
"A powerful frontier markets map that reads like a novel, which is a feature, not a bug" - Stanford Faculty.
